Bet365 Named as Swede’s Favourite Operator
Bet365 Named as Swede’s Favourite OperatorLast Friday (the 11th) Sweden’s online gambling regulator, Spelinspektionen, released their annual report on the Nordic nations gambling behaviours. As a whole, Swedes have been gambling slightly less (about a percent point per year) each year since 2013. However, this year the number of Swedes that have gambled for money at least once in the past 12 months remained the same as last year’s figure – at 66%.
At the top of the nation’s preferred casinos and sportsbook operators was Bet365, with a solid 3% of the market. One point behind them was Unibet, and then on 1% shares were PokerStars and Betsson. These may seem like fairly small figures to you, and you’d be right. The reason for that, is Swedish players overwhelming preference for state run operators when it comes to online gambling. Svenska Spel, which had a monopolised market until fairly recently, was way out ahead with nearly 60% of the market share.
It’s still early days for international operators in Sweden though, so we’ll see how this pans out in a few years!
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