Evolution Expands U.S. Reach with Crazy Time Launch in Michigan

Evolution, a prominent name in the online gaming world, has officially introduced its popular live game show Crazy Time to Michigan’s online gaming market. This latest expansion marks Michigan as the fifth U.S. state to offer the immersive game show, following successful rollouts in New Jersey, Pennsylvania, West Virginia, and Delaware. The Michigan launch, made possible through regulatory approval from the Michigan Gaming Control Board, adds to Evolution’s strategic efforts to strengthen its foothold in the rapidly growing U.S. iGaming sector.

Crazy Time brings a fresh, entertainment-driven approach to online gaming, designed to appeal to a broad audience of casual and seasoned players alike. Streamed live from Evolution’s state-of-the-art studio in Southfield, Michigan, the game offers a combination of live multi-camera action, Random Number Generator (RNG) multipliers, and cutting-edge augmented reality (AR) visuals. These features are crafted to enhance the player experience, blending elements from slots and video games into a unique live game show format.

At the heart of Crazy Time is a large, colorful money wheel that players bet on, with four exciting Bonus games adding further depth and interaction. These include:

• Crazy Time: The game’s namesake bonus round, offering some of the highest multipliers.
• Pachinko: A popular bonus where a ball falls through a pegboard to determine winnings.
• Coin Flip: A simple chance game where players bet on a coin flip with multipliers.
• Cash Hunt: Players choose a multiplier from a grid of targets.

The potential for multipliers as high as 10,000x adds excitement and a real sense of possibility for significant payouts. This mix of technology, interactivity, and traditional gaming elements has made Crazy Time a standout title in the live dealer segment since its debut in 2020.

Jacob Claesson, Evolution’s CEO for North America, expressed enthusiasm about the launch, noting how Crazy Time continues to push the boundaries of online gaming entertainment. “Crazy Time continues to redefine online gaming entertainment, and we’re thrilled to finally introduce this award-winning game to players in Michigan,” Claesson said. He emphasized the global appeal of the game, which has attracted millions of players worldwide and quickly become a favorite among U.S. players since its initial rollout in New Jersey in December 2023.

The addition of Michigan to the list of states offering Crazy Time is seen as a strategic move for Evolution, especially as Michigan’s online gaming industry has experienced substantial growth since the legalization of iGaming in January 2021. By partnering with major Michigan operators like FanDuel Casino, BetMGM Casino, and DraftKings Casino, Evolution ensures that Crazy Time reaches a wide audience, providing players with seamless access to the game across multiple platforms.

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Evolution’s move into Michigan is part of its broader U.S. expansion strategy, which focuses on introducing innovative live gaming experiences to new markets. The launch of Crazy Time follows earlier successes in other states, including Pennsylvania, West Virginia, and Delaware, where the game has quickly gained a devoted following. The game’s combination of traditional live dealer gameplay with interactive entertainment has helped Evolution carve out a unique space in the competitive iGaming landscape.

Since its debut, Crazy Time has set a new standard for live game shows, attracting players with its dynamic and visually engaging format. The game offers more than just the typical casino experience, drawing on elements from video games and slot machines to create a multifaceted entertainment experience. As a result, it has become one of the most popular live dealer games in the U.S. market.

With  continuing to soar—reaching $1.97 billion in the second quarter of 2024 according to the American Gaming Association (AGA)—Evolution’s expansion into Michigan comes at a crucial time. The state’s vibrant online casino industry is expected to embrace the addition of Crazy Time, further cementing Evolution’s leadership in the live casino gaming sector.

As Evolution continues to introduce new, entertainment-focused live game shows, the company is poised to lead the way in shaping the future of online gaming in the U.S. market. The Michigan launch is yet another step in Evolution’s ongoing commitment to delivering high-quality, immersive experiences that redefine the boundaries of live casino entertainment.

Source Attribution:

, evolution.com, October 1, 2024.