Beter Secures Enhanced Agreement with Betsson Backed by Betbazar

BETER has solidified its partnership with the premier operator, Betsson, in a new agreement facilitated through BETBAZAR’s global B2B iGaming marketplace.

In this enhanced partnership, BETER will expand its services to Betsson Group by providing esports odds feeds and hosting in-house ESportsBattle tournaments for CS:GO and Dota2. This complements the comprehensive range of ebasketball, efootball, ehockey, and Setka Cup table tennis tournaments that BETER had already been offering. Betsson’s various B2C brands and B2B partners will have access to this content.

The extended collaboration will significantly enhance Betsson’s esports coverage. The operator will now offer odds on over 25,000 live events across more than 450 tournaments annually. Additionally, its clients will gain access to all ESportsBattle disciplines, which BETER provides with 24/7 live streaming, live data, and odds across more than 33,000 events monthly.

Betsson, renowned for its premium content, is already a prominent iGaming operator in Europe and South America, excelling in both casino and sportsbook offerings. The operator’s decision to expand its collaboration with BETER underscores its commitment to further enhancing its esports offerings.

Evgeniy Bekker, Esports General Manager at BETER, says that BETER has developed a diverse portfolio of top-quality esports products that attract the industry’s leading operators. It’s common for customers to want to incorporate more of their products into the offerings once they partner with them, and they are delighted that Betsson has made the same choice.

Esports betting continues to grow rapidly, and it’s gratifying to see a well-established sportsbook operator taking steps to enhance its esports offerings for players. They anticipate a mutually beneficial extended partnership with Betsson that serves as a signal to other operators, urging them to unlock the potential of esports and provide their players with a comprehensive selection of markets, odds, and experiences.

Max Sevostianov, Chief Commercial Officer at BETBAZAR, said: “This deal is the result of a year’s hard work between all three parties and we’re delighted with the fantastic roadmap we’ve created with Betsson for this expanded integration. We can’t wait to see these products go live on the Betsson platform and believe they’ll be absolutely key in helping them attract a new demographic of player.”

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BETBAZAR is a pioneering force in the global gaming entertainment industry, serving as a B2B marketplace that brings together top-tier product suppliers with relevant operators and platforms. This dynamic marketplace is instrumental in driving innovation, collaboration, and growth within the iGaming sector.

The brand’s primary focus is on esports, an industry that continues to surge in popularity. However, it continues to expand its offerings. In fact, this latest deal isn’t its first with BETER. Earlier this year, it teamed up with BETER in a live casino distribution agreement.

Source:

, beter.co, August 30, 2023.