Pragmatic Play Expands Partnership with BetPlay Through Smart Studio Solution

Pragmatic Play, a leading force in the iGaming industry, is set to deepen its existing partnership with Colombian operator BetPlay by supplying its innovative Smart Studio solution. This development marks a new chapter in their relationship, which began in 2021 when BetPlay first gained access to Pragmatic Play’s extensive range of Slots and Live Casino offerings. With this latest agreement, Pragmatic Play’s bespoke content will now be available to BetPlay’s users throughout Colombia.

The Smart Studio solution offers operators like BetPlay a unique opportunity to enhance player experiences through extensive customization and branding options. Utilizing cutting-edge technology, the Smart Studio system allows operators more control over the visual and interactive elements of their gaming environments, fostering a personalized experience for users. This collaboration highlights Pragmatic Play’s ongoing commitment to delivering tailored, immersive experiences in key regions, particularly in the growing Latin American market.

Pragmatic Play’s continuous expansion in Latin America is evident through partnerships like this one with BetPlay. Victor Arias, VP of Latin American Operations at ARRISE, which powers Pragmatic Play, emphasized the importance of this deal in the company’s strategic growth. Arias stated: “Expanding the relationship with BetPlay to deliver customized titles for their customer base in Colombia is another great milestone for Pragmatic Play in its continued growth strategy across Latin America.”

The partnership between Pragmatic Play and BetPlay has flourished since its inception, allowing both companies to benefit from their shared focus on innovation and quality. Arias further added: “The relationship between the two brands has gone from strength to strength since first collaborating together, and the addition of the Smart Studio solution to deliver localized content is set to be a very exciting prospect.”

BetPlay, a leader in the Colombian gaming market, is equally enthusiastic about expanding its collaboration with Pragmatic Play. Geovanni Florez, Director of Operations and Product at BetPlay, expressed his excitement over the new partnership. Florez remarked: “We are delighted to grow our relationship with Pragmatic Play and continue our joint success by delivering bespoke dedicated studio content, where we can showcase our brand and enhance the experience for our customers.”

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Since its founding in 2013, Pragmatic Play has become a major player in the iGaming industry, initially making its mark with slot games. However, the company’s reach expanded significantly following its acquisition of Extreme Live Gaming in 2018. This move enabled Pragmatic Play to integrate its successful slot mechanics with live dealer formats, expanding its portfolio to include live casino offerings. The introduction of live casino games has complemented its popular slot games, solidifying its reputation as a versatile and innovative content provider.

Pragmatic Play’s portfolio continues to grow, with a wide range of online slots, live casino games, and bingo products available via a single API. Known for its dynamic approach to game development, the company consistently releases up to eight new online slot titles each month.

Source:

, pragmaticplay.com, September 17, 2024.