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Playtech Expands North American Presence with Rush Street Interactive Partnership

Posted on September 12, 2024 | 1:40 pm
Playtech-partners-with-Rush-Street-Interactive

Playtech, a leading gambling technology provider, has further strengthened its footprint in North America through a new partnership with Rush Street Interactive, one of the top five largest online casinos and sports betting operators in the region. The collaboration enables Playtech to provide its wide range of gaming content across RSI’s BetRivers and RushBet platforms, marking another major milestone in Playtech’s North American expansion.

As part of the partnership, Playtech has successfully launched a variety of its most popular slots, table games, and live dealer content across several key markets. These include New Jersey, Michigan, Pennsylvania, Ontario, and Mexico. Players on RSI’s BetRivers platforms in these regions now have access to Playtech’s state-of-the-art games streamed from its live studios based in New Jersey, Michigan, and Pennsylvania.

Richard Schwartz, CEO of Rush Street Interactive, expressed excitement about the new partnership, stating: “We are very pleased to be announcing this exciting game supplier relationship with Playtech. At RSI, we are proud to deliver innovative industry-leading online entertainment experiences to our players. The addition of this casino content from Playtech will further our efforts to become a leading online operator across the Americas.”

This partnership signals Playtech’s continued efforts to establish a dominant presence in the North American market, tapping into RSI’s strong customer base and BetRivers’ growing popularity. Shimon Akad, COO of Playtech, highlighted the importance of this collaboration, saying: “The launch of Playtech’s game content partnership with RSI is a great moment as we build our presence across North America with new content. Our ability to collaborate and distribute content to RSI, an industry-leading operator, is essential to Playtech’s success.”

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Future Expansion into Latin America

While the partnership has already seen substantial success in North America, Playtech and RSI have plans to further extend their collaboration into Latin America through the RushBet platform. The goal is to provide Latin American players with the same seamless and engaging gambling experience that North American users currently enjoy. This expansion aligns with Playtech’s broader strategy of entering new regulated markets and delivering innovative, responsible gambling entertainment.

With this growing partnership, Playtech and RSI are set to deliver high-quality gaming experiences across more markets, ensuring their users benefit from the best in casino technology and responsible gambling practices.

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Playtech’s Leadership in Gambling Technology

Founded in 1999, Playtech is a powerhouse in the gambling technology sector. With over 7,700 employees operating across 19 countries, the company has established itself as a key figure in the industry, offering a wide range of gambling software, content, and platform technology. Playtech’s innovative omni-channel platform, Playtech ONE, seamlessly integrates casino, live casino, sports betting, virtual sports, bingo, and poker services.

In recent years, Playtech has made significant investments in the live casino sector, a move that has further solidified its position as a leader in the iGaming industry. The company has launched live dealer studios in locations such as Estonia, the Philippines, Romania, and the United States, with a strong focus on delivering immersive, interactive live casino experiences. Playtech’s live dealer games have become a prominent feature in numerous online casinos, offering players an engaging and dynamic alternative to traditional casino games.

Source:

, playtech.com, September 10, 2024.

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