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BETER Live Enters Partnership With QTech Games

Posted on September 8, 2022 | 1:38 pm
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BETER Live, one of the newest players in the live casino industry, has announced that its global reach received a significant boost after the company signed a distribution agreement with QTech Games, one of the top distributors of casino games across Asia and all emerging markets.

The deal will allow QTech Games to add the live casino content delivered by BETER Live to its platform, giving the company’s customers a chance to improve their offering with the supplier’s exciting suite of live dealer games.

BETER Live has started out quite recently, it hit the market in November 2021 as a division of BETER, a company that had been supplying next-gen betting and gaming products. The supplier was well-known in the industry as a powerful and reliable supplier of data and content for sportsbooks, with big-name clients such as Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group.

When the live casino division was launched, BETER announced that its live dealer games will be created with an entertainment-first approach, with a clear goal to provide high-tech entertainment for the next generation of players. BETER Live has developed its titles to come with crypto-ready payment options, 24/7 streaming, top tier studio design and bespoke marketing tools.

The live casino suite provided by BETER Live features classic games such as Blackjack and Roulette, along with popular Indian titles such as Andar Bahar and Teen Patti.

 

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A Rising-Star Supplier

QTech Games already offers a wide range of live casino content to its business customers, mainly through its partnership with top suppliers such as Evolution and Ezugi. However, Ulf Norder, Chief Commercial Officer of QTech Games, described BETER Live as “a rising-star supplier that offers fast-paced games for fast-growing markets.”

Ulf Norder pointed out that titles such as Andar Bahar and Bet on Teen Patti should boost the company’s appeal in “untapped territories like India” and added that the partnership should benefit both parties as they seek to expand their reach.

Dan Gibas, Business Development Manager at BETER, revealed that his company believes that QTech Games is “a natural habitat” for its live casino content because it provides “a flexible gateway to new markets.”

Source: . European Gaming, August 26, 2022.

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