GR8 Tech has launched a groundbreaking feature aimed at supporting the expansion of its clients across various regions: the Visibility Rules – Geo-Specific Filters extension. This innovative tool offers a flexible way to manage payment options, tailoring the user experience (UX) based on specific parameters such as player location, verification status, and device type. By personalizing payment options in different geographical areas, GR8 Tech’s latest development is set to optimize conversion rates and directly enhance gross gaming revenue (GGR) for operators.
The new Visibility Rules extension gives operators the ability to configure payment methods tailored to players’ individual characteristics, making the payment process more seamless and user-centric. By leveraging filters based on players’ registration country, original currency, and verification status, operators can ensure that payment methods are aligned with regional and user-specific needs. This tailored approach creates a more relevant and convenient experience for players, while simultaneously increasing the likelihood of payment success.
The newly introduced filters include:
Registration Country: Operators can now organize payment groups according to the country in which a player registered, ensuring that local preferences and payment methods are prioritized.
Client Original Currency: This filter allows operators to group payment methods based on the player’s currency, enhancing the financial fluidity of the transactions.
User Verification Status: Different sets of payment methods can be presented to verified and non-verified players, making the process more personalized.
Session Device Agent: With this feature, operators can adjust payment methods based on the type of device players are using, whether it be mobile or desktop, creating a smooth user experience across platforms.
The customization options extend even further with filters that allow operators to manage payment methods based on player ID, marketing traffic sources, days since registration, and whether the traffic is organic or paid. This level of specificity empowers operators to dynamically tailor their approach for different segments of players, improving overall engagement and boosting GGR.
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