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GR8 Tech Introduces New Bonus Features in iFrame CRM

Posted on September 19, 2024 | 8:05 am
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GR8 Tech has unveiled an innovative bonus system integrated into its iFrame CRM, designed to empower operators in the competitive iGaming landscape. This new feature aims to enhance customer acquisition and retention by providing operators with robust tools to engage players across both casino and sports betting platforms.

The bonus system allows for seamless promotion issuance through the back office, giving operators a centralized view of all available bonuses directly from their promo lobby. One of the first bonuses offered through this system is the FreeBet, which can be highly customized. Operators have the flexibility to set various parameters, including validity periods, eligible sports, line types (such as Live and Pre Match), bet types (Single or Parlay), maximum odds, and the FreeBet amount. This customization enables operators to tailor bonuses to specific conditions, catering to diverse player preferences.

Players can benefit from multiple FreeBets, each configured with different settings and amounts, allowing them to select the most suitable option for their betting needs. The betslip clearly outlines the conditions associated with each FreeBet, streamlining the user experience and eliminating the need for players to frequently check the promo lobby for details.

GR8 Tech’s iFrame CRM distinguishes itself in the market through its sophisticated campaign management tools. These tools enable operators to monitor campaign performance and analyze each player’s journey based on their unique ID. Depending on the integration specifics, operators can include players in promotional campaigns using various methods, such as uploading player IDs via

Moreover, operators can embed links on their sites that automatically enroll players in a promotion when clicked, enhancing user engagement. All data related to issued FreeBets is comprehensively available in detailed reports generated through Tableau, which is included as part of the standard reporting packages for operators. This feature facilitates in-depth analysis and insights into the effectiveness of campaigns.

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Major Platform Update

In addition to these capabilities, GR8 Tech’s CRM is continuously updated to adapt to the evolving global iGaming landscape. In 2024, a significant platform upgrade introduced enhanced features aimed at boosting operator productivity. This includes the Journey Builder tool, which allows operators to target bonus offers based on players’ preferred payment methods. This feature encourages the use of specific deposit options that benefit both players and operators.

The Troubleshooting bonuses feature has also been simplified, allowing operators to manually add players directly to the bonus step if bonuses fail to issue properly. Other enhancements include improved controls for responsible gambling, such as player-configurable loss limits, and the introduction of Fair Play segments to bolster player protections.

GR8 Tech also has a solid live casino offering in its online casino platform, the iGaming software provider has secured agreements with some of the world’s most important suppliers of live dealer games: Pragmatic Play, Evolution, Authentic Gaming, Playtech and Ezugi.

Source:

, igamingbusiness.com, September 17, 2024.

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