Caesars Entertainment and Detroit Lions Kick Off New Live Dealer Blackjack Game

Caesars Entertainment has unveiled a new partnership with the Detroit Lions, establishing itself as an Official Sports Betting Partner and the Official iGaming Partner of the team. This collaboration is set to enrich the fan experience with custom offerings and dynamic digital content, marking a significant melding of sports and gaming cultures.

The partnership will be inaugurated with the launch of a Live Dealer blackjack game, featuring a custom Detroit Lions-branded table. This game is scheduled to debut with the 2024-25 NFL season opening and is available exclusively to Michigan residents through Caesars Palace Online Casino and Caesars Sportsbook & Casino. This initiative caters to online casino players aged 21 and up, blending the thrill of NFL sports with the engagement of live casino gaming.

Eric Hession, President of Caesars Digital, expressed excitement about the partnership, stating: “We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver.” He emphasized the value of connecting with one of the NFL’s most passionate fan bases to enhance Caesars’ growth and presence in Michigan.

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Mace Aluia, Detroit Lions Vice President of Corporate Partnership, highlighted the partnership’s benefits for Lions fans, offering them unique experiences both at Ford Field during games and online through Caesars’ platforms in Michigan. The synergy between live sports events and interactive gaming is set to offer fans immersive experiences that go beyond the traditional spectating.

Throughout the NFL season, Caesars branding will be prominently displayed at Ford Field, featuring in radio segments on the Detroit Lions Radio Network, and across team digital and social media platforms. This extensive integration underscores the depth of the partnership and Caesars’ commitment to enhancing its visibility and engagement with football fans.

The partnership also complements Caesars Entertainment’s regional operations, including Caesars Windsor in Ontario, which recently launched Ontario’s first full-service sportsbook. Caesars’ continued expansion in the area is supported by a robust commitment to responsible gaming, evidenced by recent accreditations and awards recognizing its efforts in promoting safe and responsible betting practices.

Looking ahead, Caesars plans to expand its digital footprint by launching the Horseshoe Online Casino in Michigan in 2024, in partnership with the Sault Ste. Marie Tribe of Chippewa Indians. This move is expected to further diversify Caesars’ online offerings and enhance its market share in the rapidly growing online gaming sector.

Source:

, newsroom.caesars.com, September 4, 2024.