VBET has taken a significant step in expanding its presence within European football by becoming the official betting partner of the Malta National Team. This new collaboration builds upon VBET’s existing partnership with the Malta Premier League and underscores the company’s strategy to align with leading football associations and clubs across the continent.
Aragats Asatryan, CEO of VBET, expressed his enthusiasm for the new partnership, stating, “We are proud to welcome the Malta Football National Team into our extensive portfolio of national team partnerships. Also being a partner of the Malta Premier League, our focus is on fostering the development of football in Malta and delivering unforgettable experiences to fans.”
The partnership with the Malta Football Association (MFA) is seen as a pivotal moment in VBET’s ongoing expansion into the European market. The MFA, one of the oldest football associations in Europe, established in 1900, has welcomed this collaboration as it prepares for the Malta National Team’s upcoming UEFA Nations League matches.
Bjorn Vassallo, President of the Malta Football Association, commented on the partnership, saying, “This collaboration with VBET is very interesting, as the betting operator continues its expansion in European football. This represents an exciting partnership for the team ahead of the national team’s opening matches in the UEFA Nations League this September.”
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The Maltese National Team is set to begin its UEFA Nations League campaign with away matches against Moldova and Andorra on September 7th and 10th, respectively. The partnership with VBET will play a crucial role in supporting the team during these important fixtures and beyond.
This partnership is not VBET’s first venture into Maltese football. Earlier this month, the company was named the international betting partner of the Maltese Premier League, a two-year deal that includes sponsoring the league’s Coach of the Month and Coach of the Year awards. VBET’s involvement in Maltese football is particularly significant as the company obtained its first European license in Malta, marking the country as a key region in its expansion strategy.
Through these strategic alliances, VBET continues to deepen its engagement within the football community, furthering its mission to support sports at every level. The company’s growing portfolio of partnerships demonstrates its commitment to contributing to the development of football, not only in Malta but across Europe.
As VBET strengthens its foothold in the European market, the collaboration with the Malta National Team is expected to deliver mutual benefits, enhancing both the visibility of Maltese football on the international stage and VBET’s brand presence in key markets.
Source:
, MALTA FA, August 30, 2024.
