Caesars and Bragg Expand iGaming Partnership into Ontario and Pennsylvania

Caesars Digital and Bragg Gaming Group have strengthened their iGaming collaboration by extending their partnership into Ontario, Canada, and Pennsylvania. This move marks a significant expansion for both companies, as they continue to grow their presence in North America’s regulated online gaming markets.

The launch in Ontario, Canada’s only regulated online casino market, signifies a major milestone for the partnership between Caesars and Bragg. This expansion brings Bragg’s content north of the border for the first time, doubling the number of jurisdictions where their games are available on Caesars’ platforms. In addition to Ontario, Bragg’s gaming content will now also be accessible to players in Pennsylvania, adding to their existing availability in New Jersey and Michigan.

With this expanded partnership, online casino players using Caesars iGaming platforms in Ontario can now enjoy a range of Bragg’s exclusive games. These include bespoke slot titles like Boardwalk Slots Bankers & Cash and Lady Luck Egyptian Magic, which were specifically developed for Caesars by Bragg. In addition to these unique offerings, players will also have access to popular games from Bragg’s various studio partners, including Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation.

The move into Ontario and Pennsylvania highlights the importance of these markets for Bragg Gaming. Garrick Morris, Bragg’s SVP of Commercial for the U.S. and Canada, described Ontario and Pennsylvania as “very exciting and very important markets” for the company, underscoring the strategic significance of this expansion.

“Expanding our catalog of best-in-class online casino content remains a focus for us,” said Ricardo Cornejo Rivas, VP of Online Gaming at Caesars Digital. “We are proud of our partnership with Bragg, and this expansion is a positive step forward in our journey to bring an elevated experience to our online casino players.”

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This latest development is part of Bragg Gaming’s broader strategy to deepen its footprint across North America. The extension of its partnership with Caesars Digital follows closely on the heels of another significant deal in Pennsylvania, where Bragg recently launched its content through BetMGM in late June.

These deals with major U.S. iGaming operators are part of Bragg’s ongoing efforts to establish itself as a leading provider of online casino content in regulated markets. In addition to its North American partnerships, Bragg has also secured an international content distribution agreement with Light & Wonder, which spans Canada, the U.S., and several European markets.

Caesars, for its part, has been equally active in enhancing its online casino offerings. Over the past six months, the Las Vegas-based operator has introduced new content from various providers, including AGS, Design Works Gaming, and Greentube, to its online casino platforms in Ontario.

Source:

““ canadiangamingbusiness.com, August 20, 2024.