BetGames and 10bet Bolster South African Gaming Market

BetGames, a leading provider of gaming solutions, has significantly expanded its footprint in the South African market through a new partnership with the global sportsbook and gaming operator, 10bet. This collaboration has introduced an array of live dealer and RNG games to one of Africa’s largest gaming markets, enriching the local gaming landscape.

Through this partnership, BetGames now offers 14 engaging games from its broad portfolio, which is renowned for its immersive gameplay and cutting-edge technology. South African players can now enjoy a variety of games, including Wheel of Fortune, Classic Roulette, Classic Wheel, and Skyward. This expansion not only diversifies the gaming options available to players but also enhances 10bet’s offerings, increasing its game library to over 1200 titles in less than two years since its launch in South Africa.

James Everett, VP for Africa and LatAm at BetGames, expressed his enthusiasm about the partnership, stating: “We are thrilled to embark on this exciting journey with 10bet South Africa. It is a highly respected brand in the global gaming industry and the partnership signifies a significant milestone for us.”

The addition of BetGames’ products to 10bet’s platform is more than a simple expansion of game options—it represents a strategic enhancement of 10bet’s presence in South Africa. This collaboration aligns with BetGames’ commitment to providing unique gaming experiences and reinforces its strategy to consolidate its presence in key markets.

Michelle Henriques Colborne, Marketing VP at 10bet South Africa, also highlighted the significance of this partnership: “We are thoroughly excited to partner with BetGames. Our commitment to delivering top-notch entertainment to passionate bettors in South Africa continues to grow stronger and we look forward to the exciting world of possibilities this new partnership will open for our players.”

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BetGames’ success in the global market over the past decade has been noteworthy, with South Africa playing a crucial role in its growth trajectory. The company’s innovative content combined with 10bet’s established market presence is expected to elevate the gaming experience for players and strengthen BetGames’ position in the market.

Established in 2012 as BetGames.tv and later rebranded in 2022, the company has made significant strides in the live dealer game market. The rebranding not only refreshed its visual identity but also included a comprehensive overhaul of its website, signifying BetGames’ ongoing commitment to maintaining a leading position in the live casino industry.

In 2022, BetGames also revitalized its Lotto Reloaded studio, a move aimed at boosting player engagement and cementing the company’s standing in the market. Today, BetGames offers an extensive array of live casino games, which includes Live Roulette, Lucky 5, Dice Duel, Wheel of Fortune, Lucky 6, Lucky 7, War of Bets, Bet on Poker, and Bet on Baccarat.

Headquartered in Vilnius, Lithuania, with an additional operational hub in Malta, BetGames has extended its global reach, partnering with over 200 operators and featuring on more than 1,500 online casino and sports betting platforms. This expansive network underscores BetGames’ influence and prestige within the global gaming industry, and its latest venture with 10bet is poised to further enhance its reputation and market reach.

Source:

BetGames press release. August 14, 2024.