BETER Live CEO Anna Vikmane Steps Down Amid Company’s Rebrand to ICONIC21

In a notable development in the live casino industry, Anna Vikmane, who has been at the helm of BETER Live, has decided to step down from her role as CEO. Vikmane’s departure comes as part of the company’s evolution and reflects her decision to explore new opportunities in the mergers and acquisitions (M&A) sector.

BETER Live recently underwent a significant transformation, officially rebranding as ICONIC21 after separating from the BETER Group. This strategic rebranding marks a new chapter for the company, allowing ICONIC21 to pursue its vision with a more focused approach, aiming to solidify its status as a premier provider in the burgeoning online market.

In her statement, Anna Vikmane shared her reflections on her journey with BETER Live: “After leading BETER Live for more than 3 years, having grown the business from little more than an idea, to a multinational, thriving business, I now feel that it is time to start a new chapter. I joined this team when there were a mere handful of employees in Kyiv, and during my tenure at the head of this company, we have established great relationships with clients, built several studios and created an incredible, successful international team.”

Vikmane expressed her pride in the company’s accomplishments and her belief that it is time for a new leadership perspective: “I’m so proud of what we have achieved together, and I feel that now it is time for some new, additional energy to float in the company. It is very hard to leave a project which has been so close to my heart for so long, so I am truly excited that the next CEO to whom I am passing the reins has already built a close relationship with the existing team. The new C-Suite will bring a new outlook and add a fresh point of view to help drive this company to the next level. I’m leaving them in safe hands.”

The team at ICONIC21 has expressed their gratitude for Vikmane’s leadership and contributions: “The entire team extends their gratitude to Anna for her outstanding efforts in elevating the company to its current position.” Her leadership has been instrumental in laying the groundwork for the company’s continued growth and independence.

With the rebrand, ICONIC21 has also undergone a reshuffle of its C-Suite, bringing on board executives with extensive experience. These new leaders are expected to add substantial value to the company’s strategic, commercial, and product development plans. Additional details about the new company structure and future plans will be disclosed in due course.

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Founded in 2021 as a subsidiary of BETER, BETER Live quickly established itself as a leading player in the live casino industry. Known for its high-quality data and content delivery to major sportsbooks, BETER’s client roster includes industry titans such as Fortuna Entertainment Group, Sportradar, M88, and William Hill.

BETER Live’s game offerings encompass a broad range of live dealer experiences, including classic games like Baccarat, Andar Bahar, and Sic Bo, as well as innovative titles such asGravity Sic Bo and Gravity Blackjack. These games are created and developed by experts in live casino and TV production, ensuring a top-notch, immersive gaming experience. Broadcast from state-of-the-art studios and hosted by skilled dealers, BETER Live has set a high standard for quality in the industry.

Source:

, linkedin.com, September 13, 2024.