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Amusnet Strengthens Brazilian Presence with New Country Manager

Posted on August 13, 2024 | 9:47 am
Amusnet-enhances-its-presence-in-Brazil-through-the-appointment-of-Marco-Pequeno-as-Country-Manager

Amusnet, a renowned provider in the iGaming industry, has announced the appointment of Marco Pequeno as the new Country Manager for Brazil, marking a significant step in its strategy to expand its presence in the Latin American markets. This move comes as part of Amusnet’s broader strategy to establish a robust foothold in Brazil, a key market in its Latin American expansion plans.

For the past eight years, Amusnet has built a strong reputation for delivering innovative gaming solutions and excellent customer service across LATAM, including in Argentina, Colombia, Mexico, Panama, and Peru. The company’s strategic expansion has been geared towards tapping into diverse regional opportunities, thereby enhancing its credibility and influence across the Latin American gaming landscape.

Marco Pequeno’s appointment is poised to drive Amusnet’s strategic initiatives in Brazil, focusing on enhancing relationships with both existing and potential clients and spearheading efforts to increase market penetration of Amusnet’s diverse gaming offerings. His responsibilities will include streamlining communication channels and developing strategic pathways to boost performance for operators in the region.

Irina Rusimova, Chief Sales Officer at Amusnet, expressed enthusiasm about Pequeno’s role, stating: “The appointment of our new Country Manager for Brazil is a clear sign of our commitment to deepening our presence in this dynamic market. We are happy to welcome Marco in the growing LATAM team of Amusnet and we are certain that his broad experience and knowledge of the market will contribute to the successful implementation of Amusnet’s strategic plan for growth and localization in Brazil.”

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Local Subsidiary Coming Up

In line with its commitment to the Brazilian market, Amusnet is also planning to establish a local entity in the near future. This initiative is aimed at providing more localized services to operators, thereby enhancing support, improving financial performance, and reducing operational costs. The presence of a local office will allow Amusnet to foster stronger relationships with clients and tailor services to meet the specific needs of the Brazilian market.

Marco Pequeno brings to the role a wealth of experience in the Brazilian iGaming industry, having worked as a gambling consultant and collaborating with a wide range of local clients. He holds a degree in Advertising from Mackenzie Presbyterian University and a Master’s in Business Management from Fundação Getulio Vargas (FGV).

Pequeno commented on the strategic importance of a local presence, stating: “The decision to have a branch in Brazil is further proof of our investment in the market, our interest in doing things the right way, and our desire to be closer to our clients. We are committed to providing the best experience for our operators and their users, and this goes directly through having a Brazilian office with a localized staff that understands the culture, the industry, and all its nuances.”

Formerly known as Euro Games Technology (EGT), Amusnet Interactive has established itself as a powerhouse in the iGaming world, supplying classic slot games and other casino content to both online and land-based operators. The company has experienced rapid growth since its rebranding, supplying gaming content, including live dealer games, to over 800 operators and 1,500 websites worldwide. Amusnet’s commitment to innovation and quality was recognized in 2023 with several prestigious awards, affirming its status as a leader in the global iGaming industry.

Source:

, amusnet.com, August 6, 2024.

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